May 25, 2022

go health

McDonald’s Expands Beyond Meat McPlant; History Says it Won’t Work

McDonald’s (MCD) – Get McDonald’s Corporation Report wants customers who care about healthy eating, and it wants options for its existing customers when they want a meal that’s healthier than a Big Mac or a 10-piece Chicken McNuggets.

The business logic for this makes sense — some people want to eat healthy food — but the reality has never proven that anyone wants healthy choices from McDonald’s. McPlant might be different, but the fast-food giant has gone down this road before and the ending has always been the same.